The ESPN Digital Difference

Not all Display is Created Equal, Your Ads Work Harder with ESPN.

  • ESPN is the brand that people come to when they want to be a part of the conversation – whether it's a big event or any day. The ESPN Social Experience "connects Fans with Brands through conversation."
  • ESPN is the #1 network in generating social TV comments
    Nearly 1 out of every 5 Social TV comments relates to ESPN content
    43 Million twitter followers
    52 Million Facebook fans
    4.7 Million Instagram followers
    1 Million fans every day on Snapchat
  • Source:
    Nielsen Social Guide; Facebook; Twitter; Instagram; Snapchat
  • truly captures the most connected sports fans, Hispanics. It covers more than 20 different sports "en español" with:
  • • Up-to-the-minute sports news, statistics, analysis and real-time scores
    • Extensive video and audio streaming
    • Multiple platforms for fantasy games
    • Live event webcasts; live chat with players, ESPN experts and other sports personalities
  • In the Sports Category, ESPN sites delivered the highest total minutes among all Hispanics. users spent a total of 34 million minutes on the site across computers, smartphones and tablets.
  • Source:
    comScore Multi-Platform (US) June 2016
  • ESPN Fantasy and Games serves sports fans with a wide range of Fantasy games, along with industry-leading expert analysis and content, compelling community tools, and full integration across multiple platforms.
  • Fantasy League Manager:
    Fantasy Baseball / Fantasy Baseball App
    Fantasy Football / Fantasy Football App
    Fantasy Basketball / Fantasy Basketball App
    Fantasy Hockey / Fantasy Hockey App
  • Fantasy Gaming Products:
    Tournament Challenge, Bowl Mania, Pig Skin Pick'em, College Pick'em
    Streak for the Cash
    New games coming in 2015
  • ESPN Hometown connects brands with customers, at the market level with scale, through an unmatched combination of technology, personalization and team-focused content.
  • 67% of national marketers of major brands report greater customer relevance, response and ROI with local marketing.
  • Leverage multi-media assets spanning our digital, broadcast radio and on-site platforms to bring your brand a 360-degree customized campaign that targets fans no matter what platform they're on.
  • When combining ESPN Audio, Video and Display assets together, purchase intent improves by +237%.
  • Source:
    CMO Council, ESPN CEM
  • ESPN Digital Video delivers premium content in a 100% safe and reliable environment that is a must-see for millions every day. Whether it is live games, highlights or must-see moments, ESPN's extensive digital video offerings appeal to every fan passion.
  • ESPN Digital video is the fastest way to drive effectiveness metrics across the board – it drives higher ad awareness and purchase intent vs. the average platform:
  • Adding digital video to a TV buy, ad awareness for your brand increases by +38%
  • Adding digital video to TV, increases purchase intent by +209%
  • Source:
  • The ESPN App provides fans with everything sports, in a personalized, up-to-the-minute environment. Featuring favorite teams, live scores, video highlights, news stories and much more, it is clear why the ESPN App continues to be the No. 1 Sports App.
  • The Undefeated is the premier platform for exploring the intersections of race, sports and culture. We enlighten and entertain with innovative storytelling, original reporting and provocative commentary. Not conventional. Never boring.
  • The Undefeated launched on May 17th and has made an immediate impact.
  • • Content is resonating with fans with innovative storytelling, fearless reporting and provocative commentary.
    • The Undefeated's writers have quickly become part of the conversation across ESPN's networks and platforms on just about every topic.
    • We have seen growth Month-Over-Month in uniques (+12%), views (+50%) and total minutes (+64%)
  • With such a strong beginning there's clearly a powerful opportunity for fans and brands. We are eager to work with new brands that are ready to join the conversation.