The ESPN Digital Difference

Not all Display is Created Equal, Your Ads Work Harder with ESPN.

  • ESPN.com reaches 76.8MM visitors a month. With 32% of the category share – more than the No. 2, 3 and 4 sports properties combined – ESPN is the No. 1 digital sports audience.
  • On April 1, 2015, the new ESPN.com responsive design will be centered around the pillars of personalization, video and social elements.
  • Source:
    ComScore Multiplatform, 2014
  • WatchESPN provides 24/7 access to live sports and shows from your favorite ESPN networks on computers, smartphones, tablets and TV connected devices.
  • WatchESPN averaged 1.1 billion minutes per month with live and replay events across all platforms in 2014.
  • WatchESPN channels include ESPN, ESPN2, ESPNU, ESPN3, SEC Network, SEC Network +, ESPNews, ESPN Deportes, Longhorn Network, ESPN Goal Line and ESPN Buzzer Beater.
  • Source:
    Omniture, Jan. - Dec. 2014
  • ESPN Digital Video delivers premium content in a 100% safe and reliable environment that is a must-see for millions every day. Whether it is live games, highlights or must-see moments, ESPN’s extensive digital video offerings appeal to every fan passion.
  • ESPN Digital video is the fastest way to drive effectiveness metrics across the board – it drives higher ad awareness and purchase intent vs. the average platform:
  • Adding digital video to a TV buy, ad awareness for your brand increases by +38%
  • Adding digital video to TV, increases purchase intent by +209%
  • Source:
    ESPN CEM
  • ESPN is the brand that people come to when they want to be a part of the conversation – whether it’s a big event or any day. The ESPN Social Experience “connects Fans with Brands through conversation.”
  • ESPN is the #1 network in generating social TV comments
    Nearly 1 out of every 5 Social TV comments relates to ESPN content
    43 Million twitter followers
    52 Million Facebook fans
    4.7 Million Instagram followers
    1 Million fans every day on Snapchat
  • Source:
    Nielsen Social Guide; Facebook; Twitter; Instagram; Snapchat
  • ESPN Hometown connects brands with customers, at the market level with scale, through an unmatched combination of technology, personalization and team-focused content.
  • 67% of national marketers of major brands report greater customer relevance, response and ROI with local marketing.
  • Leverage multi-media assets spanning our digital, broadcast radio and on-site platforms to bring your brand a 360-degree customized campaign that targets fans no matter what platform they’re on.
  • When combining ESPN Audio, Video and Display assets together, purchase intent improves by +237%.
  • Source:
    CMO Council, ESPN CEM
  • ESPN Fantasy and Games serves sports fans with a wide range of Fantasy games, along with industry-leading expert analysis and content, compelling community tools, and full integration across multiple platforms.
  • Fantasy League Manager:
    Fantasy Baseball / Fantasy Baseball App
    Fantasy Football / Fantasy Football App
    Fantasy Basketball / Fantasy Basketball App
    Fantasy Hockey / Fantasy Hockey App
  • Fantasy Gaming Products:
    Tournament Challenge, Bowl Mania, Pig Skin Pick’em, College Pick’em
    Streak for the Cash
    New games coming in 2015
  • The ESPN App provides fans with everything sports, in a personalized, up-to-the-minute environment. Featuring favorite teams, live scores, video highlights, news stories and much more, it is clear why the ESPN App continues to be the No. 1 Sports App.
  • FiveThirtyEight was created by analyst and New York Times bestselling author, Nate Silver. FiveThirtyEight uses data-driven storytelling to entertain audiences across five pillars of content: Politics, Sports, Economics, Science and Life. It is ESPN.com’s most affluent section.
  • Multimedia
    FiveThirtyEight.com, ESPN, ABC
  • espnW serves women who love sports. espnW.com provides an engaging environment that offers total access to female athletes and the sports they play, takes fans inside the biggest events, and shares a unique point of view on the sports stories that matter most to women.
  • Multimedia
    espnW lives across television, films, events, digital and social platforms.
  • ESPNcricinfo is the go-to place for marquee Cricket matches, news, information and video needs.  ESPNcricinfo gives brands the opportunity to reach an educated, upscale and highly engaged audience - a difficult criteria to reach across media.
  • Timing
    ICC Cricket World Cup 2015: Feb. 14 - Mar. 29
    The Ashes: Jun. 25 - Sep. 13
    Champions League T20: Sep.
  • Multimedia
    ESPNcricinfo.com, WatchESPN, ESPN.com, ESPN the Magazine, ESPN Pass
  • ESPNFC is the singular point of entry for consolidated, multimedia coverage of the international football space.
  • Timing
    Major League Soccer: Mar. - Dec.
    English Premier League: Aug. - May
    La Liga: Aug. - May
    Champions League: Aug. - May
    Champions League Final: May
    2016 European Championships: Jun. - Jul.
    2018 World Cup: Jun. - Jul.
  • Multimedia
    ESPN, ESPN2, ESPN.com, ESPN The Magazine, ESPNFC.com
  • ESPNDeportes.com truly captures the most connected sports fans, Hispanics. It covers more than 20 different sports "en español" with:
  • • Up-to-the-minute sports news, statistics, analysis and real-time scores
    • Extensive video and audio streaming
    • Multiple platforms for fantasy games
    • Live event webcasts; live chat with players, ESPN experts and other sports personalities
  • In the Sports Category, ESPN sites delivered the highest total minutes among all Hispanics. ESPNDeportes.com users spent a total of 34 million minutes on the site across computers, smartphones and tablets.
  • Source:
    comScore Multi-Platform (US) June 2016
  • The Undefeated is the premier platform for exploring the intersections of race, sports and culture. We enlighten and entertain with innovative storytelling, original reporting and provocative commentary. Not conventional. Never boring.
  • The Undefeated launched on May 17th and has made an immediate impact.
  • • Content is resonating with fans with innovative storytelling, fearless reporting and provocative commentary.
    • The Undefeated’s writers have quickly become part of the conversation across ESPN’s networks and platforms on just about every topic.
    • We have seen growth Month-Over-Month in uniques (+12%), views (+50%) and total minutes (+64%)
  • With such a strong beginning there’s clearly a powerful opportunity for fans and brands. We are eager to work with new brands that are ready to join the conversation.