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Pardon the Integration Home > Digital Media

Sponsorship of Todd McShay’s CFB Bowl Preview Videos on ESPN.com
Your brand can bring fans the opportunity to watch a preview for each bowl game with the Sponsorship of Todd McShay’s Bowl Preview Videos on ESPN.com. Scouts Inc. analyst Todd McShay discusses the strengths and weaknesses of each CFB team and previews the marquee match-ups on offense, defense, special teams and coaches.
Advertiser Receives:
- Embedded billboard with audio voice over
- :15 pre-roll
- CFB-targeted and ROS media
- CFB-targeted and ROS video
- Total Impressions: 10,700,000
Flight: mid-December 2009 – early January 2010
Let’s go to the video: call your Account Executive for more information.
Sponsorship of CFB Bowl News and Mobile Scoring Alerts on ESPN.com
Over 600,000 subscribers receive ESPN Mobile Alerts, and for College Football fans on-the-go, mobile becomes their lifeline for information. Your brand can bring fans instant scoring and news alerts wherever they are when you sponsor ESPN.com’s CFB Bowl News and Mobile Scoring Alerts.
Advertiser Receives:
- Fixed 20 or 40 text characters in body of CFB SMS message.
- CFB targeted and ROS ESPN WAP media
- Estimated Impressions: 6,845,704
Flight: December 2009
Put your brand on alert and call your Account Executive for all the details.
Sponsorship of ESPN.com’s NFL Mobile Mini Site
ESPN.com’s wireless NFL Playoff mini-site is a one-stop shop for all information around the NFL Playoffs. If fans are on the road, stuck at dinner or anywhere else where a computer or TV isn’t, your brand can make sure they have all the information they need with the Sponsorship of ESPN.com’s NFL Mobile Mini Site.
NFL Playoff Wireless mini-site includes:
- Scores
- Match-ups
- Teams/Info
- Standings
- Super Bowl History/Past Winners
Sponsors will receive fixed logo placement throughout the entire NFL Playoff Mini-site.
Timing: January 4th – Feb 16th, 2010
Estimated Impressions: 10,500,000
Go mobile with your brand and call your Account Executive for all the details.
Exclusive Sponsorship of ESPN.com’s Super Pick ‘Em
Get involved with the speculation leading up to the 2010 Super Bowl with the Sponsorship of ESPN.com’s Super Pick'em. Super Pick’em tests fans’ prediction skills, with a number of game-related questions. Predictions can be changed multiple times up until the start of the game. The goal is for fans to accumulate the highest number of points by answering the questions correctly.
Advertiser Receives:
- Customized header with logo, content header & fixed 300x250 on Super Pick'em front page
- Sponsor logo integration, content header & fixed 300x250 on every page throughout the game
- Splash Page upon entrance of Super Pick'em each capped at one per user
- Weekly Super Pick'em Editorial feature
- Co-branded media schedule linking to sign-up and play
- NFL-targeted & ROS media rotation
- Flight: January – February 15, 2010 (exact start date TBD)
- 13,000,000 estimated impressions
Today’s prediction: you’ll call your Account Executive for more information.
Presenting Sponsorship of “Fantasy Football NOW” Show on ESPN.com
Your brand can reach Fantasy football fans with the Presenting Sponsorship of Fantasy Football NOW, a live, online only, Emmy Award-winning show. Running every Sunday morning from 11:30 – 1pm EST, Fantasy Football NOW is geared towards helping fantasy players make last minute adjustments to their line-ups and fielding the best team possible.
Hosted by Eric Kuselias* and ESPN fantasy talent such as Matthew Berry, Nate Ravitz and Molly Querim, this 1 ½-hour live online show is packed with features such as Depth Chats, Medical Report, Weather, Fan e-mails and much more.
Advertiser Receives:
- 50% SOV of media and Presented by logo on the Fantasy Surround Index page
- Custom Fantasy Football NOW logo with advertiser Presented by branding
- :15 second pre-roll upon entrance of the show (capped at once per user per week)
- Sponsorship of 2 TBD features within Fantasy Football NOW Fantasy Show Advertiser will receive:
- :15 commercial adjacency at conclusion of feature
- Targeted NFL and ROS media schedule
- Timing: Sept – Dec 2009
*Host subject to change
Call your Account Executive NOW for more information.

Fantasy Basketball League Manager Presenting Sponsorship on ESPN.com
Your brand can bring Basketball fans everything they need to build a championship Fantasy basketball team with the Fantasy Basketball League Manager Presenting Sponsorship on ESPN.com. New for this season, ESPN.com and the NBA have joined forces to make this game bigger and better than ever, and will give fans the closest experience they can have to buying their own franchise and becoming a team's general manager, owner and president.
Advertiser Receives:
- 100% SOV of 728x90 and Presented by logo throughout joint NBA & ESPN Fantasy Basketball game
- 100% SOV of 728x90 & Presented by logo on Fantasy Basketball Index page across both ESPN.com and NBA.com
- Ownership of NBA Fantasy Report video feature across ESPN.com/NBA.com
- Includes :15 pre-roll opening BB
- Co-branded mention throughout all FBA promotional inventory
- Co-branded ESPN.com & NBA Homepage roadblocks
- Homepage/Video page promotion on NBA.com
- Branded & co-branded rotational media schedule, targeted to NBA section / ROS on ESPN.com/NBA.com/Turner network
- Estimated Imps: 250,000,000
- Flight: Oct 2009 – April 2010*
*dates subject to change slightly
Put together a fantasy opportunity for your brand and call your Account Executive for more information.

College Football Blog Network Sponsorship on ESPN.com
Daily blog postings on ESPN.com keep fans in touch with the activities of the Pac 10, Big 12, ACC, SEC, Notre Dame, Big East and Big Ten and provide them with the social currency they demand. Additionally, a “CFB Nation” National blog will provide fans the best from all the conferences in one blog location. Your brand can reach these enthusiastic fans with the College Football Blog Network Sponsorship on ESPN.com.
Advertiser Receives:
- Fixed 728x90, 160x600, and presented by logo on integration on all Blog pages
- CFB targeted media
- ROS ESPN.com media
Flight: Monthly
Total Impressions: 19,000,000
Note: Mobile Extensions Available
Network your way to the phone and call your Account Executive for more information.
Sponsorship of NFL Nation Blog Network on ESPN.com
ESPN.com has expanded its local NFL content through The NFL Nation, a divisional blog network. Daily blog posts keep fans in touch with the activities of all eight NFL Divisions and give them timely, targeted content surrounding each one. With prominent placement on the ESPN.com NFL Index page, the NFL Nation Blogs are a must read for all NFL fans, and your brand can easily get in front of these fans by sponsoring the NFL Nation Blog Network on ESPN.com.
Advertiser receives:
- 728x90, 160x600 and presented by logo on all NFL Nation pages
- NFL Targeted & ROS Media rotation
Catch a pass for your brand and call your Account Executive for more information.
Additional Materials
ESPN Scorecenter on the iPhone: Platinum Sponsorship Package
Welcome to ScoreCenter, a super-slick iPhone application that provides scores and stats at the tap of a finger. For fans, no matter what their favorite sport, favorite team or favorite player, it’s all about one thing: the score. ScoreCenter is revolutionizing the way fans stay connected to the game and serves as a great supplement to our already immensely popular mobile website. Your brand can reach fans every time they need a score with the ESPN Scorecenter Platinum Sponsorship Package. Click the link to the left to see how it works.
- Differentiating Features:
- 1-click access to my scores
- Extensive scores database
- Localization / Personalization (easier to access your favorite teams)
- 12 primary sports, 580+ global leagues
- “Real-time scoring” technology provides up-to-the-second live feeds from in-stadium scoreboards (faster than TV, .com)
Advertiser Receives:
- 30% SOV Ownership within the Gamecast App
- Six different ad executions (2 are unique to the Platinum sponsors)
- Co-branded banners on ESPN’s iPhone site (to drive downloads of the app)
- Inventory on ESPN’s WAP & iPhone Sites (includes homepages)
- SMS Alert Text inventory on the iPhone
- iPhone video pre-rolls
A Gold Sponsorship is also available; app on over to the phone and call your Account Executive for more information.

NCAA Basketball Scoreboard and Gamecast on ESPN Mobile
Your brand can help fans keep up with games and scores when they’re on the go with the NCAA Basketball Scoreboard and Gamecast on ESPN Mobile. ESPN Mobile’s Gamecast and Scoreboard pages are some of the most desirable and most accessed pages on the mobile web during the NCAA Basketball regular season.
Sponsor to receive:
- Share-of-Voice banner on all Scoreboard and Gamecast Pages (sold on a monthly basis)
- Unique top and middle roadblock placement
- College Basketball Index page rotation
- Branding on NCAAB Scoring Alerts
Go mobile with your brand and call your Account Executive for all the details.
Presenting Sponsorship of Champ Week on ESPN360.com
No one brings the live action online like ESPN360.com and the numbers prove it - last year fans consumed over 162,000 hours of CBB on ESPN360.com. This is a chance to put your brand message behind technology and innovation as Presenting Sponsor of Champ Week on ESPN360.com. For the first time ever on ESPN360.com, video ads will be dynamically served into live Champ Week games.
Sponsor to receive:
- 25% SOV of Champ Week commercial time on ESPN360.com*
- 300x100 companion ad synched to commercials in ESPN360.com
- Category exclusivity within Champ Week on ESPN360.com
- Opening presented by prestitial upon entry into Champ Week 360.com games**
- Presenting sponsorship of ESPN360.com exclusive halftime show throughout Champ Week (opening billboard/logo, 2 mid-rolls, and fixed 300x100 during halftime)
- Rotating 300x250 on ESPN360.com homepage and CBB channel schedule throughout Champ Week
- Targeted CBB and ROS video and media schedule
- ESPN custom research study
- Flight: 3/6-3/15
Be a champ: call your Account Executive for all the details.

Youth-Targeted Media Packages on ESPN.com
Young men connect with sports (97% call themselves sports fans), and they also connect with ESPN.com, the #1 sports site on the web for M12-24. Take advantage of ESPN.com's youth-targeted media packages to reach this elusive group.
Youth-targeted media packages on ESPN.com include:
- Fantasy Games
- Video Games
- ESPN Arcade
- EXPN.com*
- ESPN Fan Profiles
- Mobile WAP
- ROS Widgets
- ROS ESPN.com
Reach the unreachable by calling your Account Executive for more information.
Additional Materials
ESPN Mobile Custom Site for the iPhone
The iPhone represents just 1% of the mobile handset market in the U.S., but almost 10% of ESPN's mobile web traffic comes from this ground-breaking device. ESPN Mobile has launched a customized site just for the iPhone that maximizes the device's functionality for ESPN fans, and maximizes an advertiser's ability to reach those fans.
Features:
- Robust content that closely mirrors ESPN.com
- Larger text size
- "Drawers" expand and contract when tapped, hiding content until user
requests it
- Ability to integrate video advertising onto the iPhone in addition to traditional display ads
- Homepage and scoreboard placements
Check out how the site looks by clicking on the link to the left.
Go "on-site" by calling your Account Executive for all the details.
Additional Materials
ESPN Mobile Alerts Sponsorship
ESPN Mobile brings fans scores and breaking sports news with ESPN Alerts. With 10,000 alerts sent out every month, this is an opportunity to integrate your brand with the #1 WAP sports site and boost consumer awareness to an engaged and enthusiastic audience.
Click on the file to the left to see how ESPN Mobile Alerts look.
Alert yourself to the possibilities and call your digital Account Executive for more information.
Sunday Countdown Index Sponsorship on ESPN.com
Starting with the 2008 NFL season, football fans can experience ESPN's must-see NFL Sunday Countdown on ESPN.com. The brand new Sunday Countdown Index is a one-stop shop for all things football, with articles, videos, chats, a preview of what to expect on the show. Fans will also have a chance to ask the Sunday Countdown analysts a question that will be answered on air.
Sponsorship includes:
- 728x90, 300x250 and Presented By logo on Sunday Countdown page
Count on getting information for your brand from your Digital Account Executive.
Additional Materials
ESPN Arcade Presenting Sponsorship
Get involved in a serious way with the Presenting Sponsorship of the not-so-serious ESPN Arcade on ESPN.com. With over 40 male-targeted games, ESPN Arcade is the home for casual gaming from sports to driving to cards, puzzles and more. Check it out at http://arcade.espn.go.com/, but don’t blame us if you don’t get any work done today.
Presenting Sponsorship Includes:
- Arcade index page sponsorship: fixed 728x90, 300x250 and Presented By logo
- Arcade index poll sponsorship
- Logo on index poll; logo and 160x600 on poll results window
- Exclusive sponsorship of one games genre, which includes prestitial upon launch of games, in-game branding and fixed banner advertising on game genre page
- Targeted ESPN Arcade ad schedule
- ESPN.com media schedule
- Sponsorship runs for 2 months
- 16,600,000 total estimated impressions
Get in the game: call your Account Executive for details on this and other ESPN Arcade sponsorship opportunities.
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