“ESPN has been a true partner. They have taken the time to truly understand our brand objectives, our new brand promise, and importantly, provide invaluable insights into the millennial male target to further help us clarify our creative strategy.”
Speed Stick Strategy
Reinvigorate Speed Stick as a brand that supports male millennials, who are at the stage in life where they are transitioning from youth to adult hood.
Big Events and Contextual Creative
Identify moments that matter for NFL and NBA draft athletes and use ESPN CreativeWorks to bring their stories to our audience in an authentic, engaging way.
“As a brand with a sports heritage, it made all the sense in the world for us to invest with ESPN. Not only does ESPN have the biggest platform to reach millennial males, but nobody understands this audience better.”
Journey to the Draft
In 2015, Speed Stick and ESPN brought fans Journey to the Draft, centering on the nation's top collegiate athletes and their path to the NFL and NBA. It captured these moments that matter and shared their stories with the ESPN fan. ESPN created branded content with top NFL and NBA prospects including Jahlil Okafor, Frank Kaminsky and Leonard Williams sharing their journey to the draft. ESPN supplemented the program with Journey to the Draft Pressure Moments feature and original brand creative for television, digital and print.
In 2016, ESPN and Speed Stick renewed their draft partnership under a new banner, Coach's Playbook. Starring Speed Stick personality, Coach Speedman, Coach's Playbook featured Speedman delivering helpful tips to NFL draft prospects. Original brand creative ran across television, digital and print.
“It's been great collaboration with ESPN. Not only have they provided great media value, but they've been able to adapt with us and evolve with us over the past three years.”