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Sport + Event Planning Guide

Digital Planning Guide

With over 9,400 live games, ESPN serves audiences premium, quality content in a trusted environment with scale across every screen. The 2017 Sport + Event calendar offers a guide into the programming and coverage that make ESPN the leader in serving sports fans. Anytime. Anywhere.

Sport + Event Planning Guide

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  • Every July, the National and American League unite to play in the Midsummer Classic symbolizing the half-way point of the season.
  • Air Date:
    Second Tuesday of Month of July
  • Multimedia:
    ESPN Radio, ESPN Deportes Audio, ESPN App
English
Español
  • During Championship Week, there are over 100 games telecast across ESPN, ESPN2, ESPNU, ESPNEWS and SEC Network.
  • Air Date:
    Mar. 6 - 15
  • Multimedia:
    ESPN, ESPN2, ESPNU, WatchESPN, ESPN.com, ESPNEWS, SEC Network, ESPN The Magazine, ESPN Radio
English
  • Across all platforms, throughout the season, no other network covers College Basketball like ESPN. In 2013-14, ESPN Networks combined to carry 72% of all regular season College Basketball telecasts.
  • Air Date:
    Nov - March
  • Multimedia:
    ESPN, ESPN2, ESPNU, WatchESPN, ESPN.com, ESPNEWS, SEC Network, ESPN The Magazine, ESPN Radio, ESPNDeportes+
English
Español
  • The second most popular sport, behind only the NFL, 63% of all Americans consider themselves College Football fans. Each season, these fans tune in to ESPN to watch their favorite team during the most exciting regular season in sports. ESPN has the rights to every major conference in College Football for years to come.
  • Air Date:
    Sep - Dec
  • Multimedia:
    ABC, ESPN, ESPNU, SEC Network, ESPN3, WatchESPN, ESPN.com, ESPN The Magazine, ESPN Radio, ESPNDeportes+
English
Español
  • The College Football Playoff is the culmination of the most exciting regular season in sports. The top 4 teams at the end of the year meet in two of the New Year's Six bowl games, which rotate each season. This year, the New Year's Six games reached 86MM fans, nearly 1/3rd of the population.
  • Air Date:
    ESPN - New Years Eve and New Years Day
  • Multimedia:
    ESPN, ESPN3, WatchESPN, ESPN Deportes, ESPN App
English
Español
  • Each Saturday in the fall, fans get up for GameDay to see Kirk, Chris, Lee and Desmond live from the site of that week's biggest matchup. College GameDay Built by the Home Depot is not only College Football's most viewed preview show, it lives at the intersection of sports and pop culture.
  • Air Date:
    ESPN - Saturdays from Aug. - Dec., 9AM - 12PM
  • Multimedia:
    ESPN, ESPN3, WatchESPN
English
  • ESPN Deportes continues its commitment to offer fans the most complete coverage of the world's premier soccer events. Copa del Rey is one of the most anticipated soccer competitions and it is comprised of the strongest soccer clubs in Spain. The competition was founded in 1903, thus making it the oldest Spanish soccer competition and respected globally. Your opportunity to attach your brand to the stories behind los Reyes del Fútbol Messi and Neymar.
  • Air Date:
    May
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • Mexican Soccer is the most popular sport among Spanish dominant and foreign born Hispanics. Copa MX is Mexico's highest soccer competition including the top first and second division teams. The tournament has a new format mirroring Liga MX making it more exciting for viewers. Your brand will score BIG time when top teams – Pumas, León, Tijuana – face each other.
  • Air Date:
    Jan-May, Jul-Nov
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • ESPNFC is the singular point of entry for consolidated, multimedia coverage of the international football space.
  • Air Date:
    Major League Soccer: Mar. - Dec.
    English Premier League: Aug. - May
    La Liga: Aug. - May
    Champions League: Aug. - May
    Champions League Final: May
    2016 European Championships: Jun. - Jul.
    2018 World Cup: Jun. - Jul.
  • Multimedia:
    ESPN, ESPN2, ESPN.com, ESPN The Magazine, ESPNFC.com
English
Español
  • Covering all four of the USTA Grand Slam tournaments as well as the ATP and WTA series. Top ESPN talent such as John McEnroe and Chris Evert provide fans with all the best tennis news and analysis.
  • Air Date:
    Australian Open: Jan. 19 - Feb. 1
    French Open: May 24 - Jun. 7
    Wimbledon: Jun. 29 - Jul. 12
    US Open: Aug. 31 - Sep. 13
  • Multimedia:
    ESPN, ESPN2, ESPN3, WatchESPN, ESPN The Magazine, Audio, ESPN Deportes, ESPN App
English
Español
  • ESPNcricinfo is the go-to place for marquee Cricket matches, news, information and video needs. ESPNcricinfo gives brands the opportunity to reach an educated, upscale and highly engaged audience - a difficult criteria to reach across media.
  • Air Date:
    ICC Cricket World Cup 2015: Feb. 14 - Mar. 29
    The Ashes: Jun. 25 - Sep. 13
    Champions League T20: Sep.
  • Multimedia:
    ESPNcricinfo.com, WatchESPN, ESPN.com, ESPN the Magazine, ESPN Pass
English
  • The ESPYs are an award show centered around sports, inspiration, and entertainment. It's the one day a year where sports and entertainment intersect. The ESPYs puts brands in the front row with star-studded athletes and celebrities to create unforgettable experiences.
  • Air Date:
    Event Date: Jul. 15 9AM - 11PM on ESPN
    ESPYs countdown: Jul. 15, 7 - 9PM on ESPN
    ESPYs Post Show: Jul. 15, 11PM - 12AM
  • Multimedia:
    ESPN, ESPN2, ESPN Deportes, ESPN.com
English
Español
  • International FIFA teams play friendly games, generally in preparation for the qualifying or final stages of major tournaments like the World Cup. These friendlies give team managers the opportunity to experiment with tactics. Players like Cristiano Ronaldo also take this as an opportunity to display their abilities and passion for the game so they could be selected to represent their countries. And fans across the US will follow every single minute of these epic bouts. Plan for LIVE soccer because every friendly goes from amistoso to extraordinary.
  • Air Date:
    Late March, early June, early September, early October and early November
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • German Cup is a knockout football competition held annually. Sixty-four teams participate in the competition, including all clubs from the Bundesliga where Mexican striker Javier ‘Chicharito' Hernández has risen as a global soccer star. Many Latino soccer players go far to follow their dreams and your brand can be part of these stories.
  • Air Date:
    Feb, Apr, May, Aug, Oct, Dec
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App
Español
  • Whether watching, reading or playing, ESPN is the destination for the avid golf fan. ESPN's coverage includes The Masters, The Open Championship and The U.S. Open. Golf on ESPN.com reaches a quality audience and, similar to the ESPN TV audience, they are male, affluent and dedicated to following golf coverage.
  • Air Date:
    The Masters: Apr. 6 - 12
    US Open Golf Championship: Jun. 18 - 21
    The Open Championship: Jul. 16 - 19
  • Multimedia:
    ESPN, ESPN2, WatchESPN, ESPN.com
English
  • A contest among the top home run hitters in Major League Baseball to determine who can hit the most home runs.
  • Air Date:
    Mid July
  • Multimedia:
    ESPN, ESPN.com, ESPN Radio, ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App
English
Español
  • We bring fans a LIVE Liga MX match every weekend on TV and WatchESPN solidifying ESPN Deportes' multiplatform soccer offering. ESPN also offers advertisers access to LIVE broadcast of 60+ Liga MX matches on ESPN Deportes Audio throughout the year. Ask us about the Liga MX Game of the Week featuring top teams like Jaguares de Chiapas and Rayos del Necaxa, we can help you drive your brand's business goals.
  • Air Date:
    Jan-May, Jul-Dec
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • Coming off of one of the most exciting, most watched Little League tournament seasons in 2014, the 2015 Little League World Series events kick off….
  • Air Date:
    South Williamsport, PA: Aug. 20 - 30
  • Multimedia:
    ABC, ESPN, ESPN2
English
  • ESPN presents Sunday Night Baseball, Monday Night Baseball and Wednesday Night Baseball. The network also airs select games on Opening Day, Memorial Day, Independence Day, and Labor Day.
  • Multimedia:
    ESPN, ESPN2, ESPN Deportes
English
Español
  • Your brand has an appointment viewing with US Soccer Fans: 29 of the 33 MLS on ESPN telecast windows are on Sunday afternoon, establishing a consistent programming window for the league on ESPN. The 33 regular-season matches air on ESPN or ESPN2 and ESPN Deportes. All matches are streamed live on WatchESPN and in Spanish on ESPN Deportes+.
  • Air Date:
    Mar - Dec
  • Multimedia:
    ESPN, ESPN Deportes, WatchESPN, ESPN Radio, ESPN Deportes Audio, ESPNDeportes+, ESPN App
English
Español
  • A live weekly television broadcast of the National Football League on ESPN that consistently reaches millions of fans as one of the most popular television programs. 16 regular season games are aired on ESPN, with the Pro-Bowl and a Wild-Card Playoff game in the post-season.
  • Air Date:
    NFL Regular Season: Sep. - Dec.
    NFL Post Season: Jan.
  • Multimedia:
    ESPN, WatchESPN, ESPN.com, ESPN Radio, ESPN Deportes, ESPN Deportes Audio, ESPN App
English
Español
  • The NBA on ESPN is a true multimedia experience for fans. Fans engage with the NBA on ESPN across every screen making ESPN the destination for fans on all things NBA.
  • Air Date:
    Regular Season
    ESPN - Wednesdays and Fridays
    ABC - Sundays
  • Postseason
    Every round of the playoffs Exclusive Conference Finals (Alternates East/West) Exclusive home of the NBA Finals, NBA Draft and NBA Draft Lottery
  • Multimedia:
    ABC, ESPN, ESPN3, WatchESPN, ESPN.com, ESPN The Magazine, ESPN Radio, ESPN Deportes Audio, ESPN App
English
Español
  • ESPN has complete coverage of the NFL action 365 days a year. Year-round dedicated NFL broadcast programming, in-season programming, digital highlights, audio coverage, and print coverage delivers the NFL to the fans.
  • Programming:
    Highlighted Content and Events: Combine / Free Agency, Schedule Release, NFL Draft, Training Camps, Fantasy Football, 9 Dedicated NFL Studio Programs, Regular and Post Season, Monday Night Football, Wild Card Game, Pro Bowl, and Studio Shows in Spanish NFL Esta Noche, NFL Live, El Ultimo Pase
  • Multimedia:
    ESPN, ESPN2, WatchESPN, ESPN.com, ESPN The Magazine, ESPN Radio, ESPN Deportes, ESPN Deportes Audio, ESPN Deportes+, ESPN App
English
Español
  • Boxing has been a staple of ESPN’s programming for 30+ years. ESPN Deportes’ Noches de Combates has showcased some of the best bouts in the boxing industry and introduced fans to future stars and champions. ESPN Deportes is the destination for boxing fans all-year round.  The combination of exciting fights and expert analysis make for excellent programming.  Don’t wait for the ten second warning to sound before contacting your Account Executive.
  • Air Date:
    Jan-Dec
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App
Español
  • Every 4 years Major League Baseball players from Cuba, Puerto Rico and Dominican Republic wear the color of their home countries and play to win for their nations. ESPN Deportes provides comprehensive coverage as the exclusive Spanish-language home of the World Baseball Classic. Your brand can be part of LIVE telecasts of the 40+ games with integration opportunities across TV, Audio and Digital.
  • Air Date:
    March
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App
  • View the World Baseball Classic Video
Español
  • Serie del Caribe is the most important baseball competition in the Caribbean, Central and South America. This tournament also serves as a platform where MLB stars like World-Champion/Cub’s Javier Baez and All-Star/Indian’s Francisco Lindor get the opportunity to return to their home countries and play in the places that made them the great players they’ve become. Don’t lose your spot for next year’s Serie del Caribe, call your Account Executive to reserve a spot for you TODAY.
  • Air Date:
    Feb
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • Supercopa offers a tremendous opportunity for Spanish clubs to add more prestige to their squads. This championship is played by the winners of La Liga and Copa del Rey. Messi and Arda’s fierce offense led Fútbol Club Barcelona and brought the cup home. They will sure come back for more next season and your brand can be front row for this epic match.
  • Air Date:
    August
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • ESPN Deportes proudly announces complete live and multiplatform coverage of UEFA Champions League across ESPN platforms. The tournament features all of the best soccer clubs from Europe including Barcelona, Real Madrid, Bayern Munich, Juventus and many more. Don’t miss the opportunity to attach your brand to content featuring the biggest stars in soccer today – Luis Suarez and Cristiano Ronaldo. Be a part of the most prestigious soccer tournament of the year NOW.
  • Air Date:
    Feb-May, Aug-Dec
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, ESPN Deportes+, ESPN2, ESPNFC, ESPNDeportes.com, Social
Español
  • ESPN Deportes is the exclusive Spanish-language TV home of the UEFA Europa League in the U.S.  This is one of the most prestigious club soccer tournaments in the world. It brings together clubs that qualify based on their performance in national leagues and cup competitions. Some of the most notable clubs: Manchester City, Manchester United, Juventus, Lazio, Sevilla, Atletico de Madrid, among others. This is a valuable opportunity for your brand to get noticed in a very popular league.
  • Air Date:
    Feb-May, Sep-Dec
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • The Super Cup is an annual football match organized by UEFA and contested by the reigning champions of the two main European club competitions, the UEFA Champions League and the UEFA Europa League. Real Madrid lifting the Super Cup trophy is a moment that fans will treasure forever. Plan for LIVE because history will be made today.
  • Air Date:
    August
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • European soccer is arguably the best soccer in the world and fans take every opportunity to see global stars competing for a chance to be part of the 2018 FIFA World Cup. The excitement and expectation starts now and it grows with each round of the European qualifying phase. This stage provides 13 UEFA member nations a ticket to go to Russia. Own the game and own the conversation around it with ESPN Deportes.
  • Air Date:
    Sept 2016 - October 2017
  • Multimedia:
    ESPN Deportes, WatchESPN, ESPN Deportes Audio, ESPN App, Social
Español
  • The WNBA is the most successful women's professional team sports league in the world. Since its inception in 1997, ESPN has been a proud broadcaster partner of the games and secured the league's rights through the 2025 season.
  • Air Date:
    Coverage: 11 Regular season games on ESPN2/WatchESPN and postseason rounds including the WNBA Finals, WNBA Draft
  • Multimedia:
    ESPN2, WatchESPN
English
  • "World of X Games" is a weekly TV show on ABC featuring a variety of X Games and athlete-focused content. The series will be home to the Association of Surfing Professionals (ASP) men's and women's World Surfing League tour, profile iconic action sports figures and will also highlight athletes, artists, event previews and recaps around X Games Austin and Aspen.
  • Air Date:
    Airs Saturday afternoons on ABC
  • Multimedia:
    ABC, ESPN, xgames.com
English
  • X Games Aspen and X Games Austin, two massive festival events where Sports, Music and Millennials all intersect.
  • Air Date:
    X Games Aspen: Jan. 22 - 25
    X Games Austin: Jun. 4 - 7
  • Multimedia:
    ESPN, ABC, ESPN2, xgames.com, ESPN Deportes, WatchESPN, ESPN App
English
Español