Power of Live Video

Live sports is the ultimate combination of drama fused with unscripted reality television. We might know who is playing and where the games are but we have no idea what the stories will be. That’s why 95% of sports is viewed live.

Sport + Event Planning Guide

Digital Planning Guide

With over 9,400 live games, ESPN serves audiences premium, quality content in a trusted environment with scale across every screen. The 2016 Sport + Event calendar offers a guide into the programming and coverage that make ESPN the leader in serving sports fans. Anytime. Anywhere.

Sport + Event Planning Guide

  • Every July, the National and American League unite to play in the Midsummer Classic symbolizing the half-way point of the season.
  • Timing
    Tuesday, Jul. 14
    Great American Ballpark Cincinnati, OH
  • Multimedia
    ESPN Radio, ESPN Deportes
  • Across all platforms, throughout the season, no other network covers College Basketball like ESPN. In 2013-14, ESPN Networks combined to carry 72% of all regular season College Basketball telecasts.
  • Timing
    Regular 2015 Season: Nov. 14, 2014 - Mar. 8, 2015
    Conference Play begins: Jan. 3
    Post-Season Coverage: Mar. 16 - Apr. 7
  • Multimedia
    ESPN, ESPN2, ESPNU, WatchESPN, ESPN.com, ESPNEWS, SEC Network, ESPN The Magazine, ESPN Radio
  • During Championship Week, there are over 100 games telecast across ESPN, ESPN2, ESPNU, ESPNEWS and SEC Network.
  • Timing
    Mar. 6 - 15
  • Multimedia
    ESPN, ESPN2, ESPNU, WatchESPN, ESPN.com, ESPNEWS, SEC Network, ESPN The Magazine, ESPN Radio
  • The College Football Playoff is the culmination of the most exciting regular season in sports. The top 4 teams at the end of the year meet in two of the New Year’s Six bowl games, which rotate each season. This year, the New Year’s Six games reached 86MM fans, nearly 1/3rd of the population.
  • Timing
    ESPN - New Years Eve and New Years Day
  • Multimedia
    ESPN, ESPN3, WatchESPN
  • The second most popular sport, behind only the NFL, 63% of all Americans consider themselves College Football fans. Each season, these fans tune in to ESPN to watch their favorite team during the most exciting regular season in sports. ESPN has the rights to every major conference in College Football for years to come.
  • Multimedia
    ABC, ESPN, ESPNU, SEC Network, ESPN3, WatchESPN, ESPN.com, ESPN The Magazine, ESPN Radio
  • Each Saturday in the fall, fans get up for GameDay to see Kirk, Chris, Lee and Desmond live from the site of that week’s biggest matchup. College GameDay Built by the Home Depot is not only College Football’s most viewed preview show, it lives at the intersection of sports and pop culture.
  • Timing
    ESPN - Saturdays from Aug. - Dec., 9AM - 12PM
  • Multimedia
    ESPN, ESPN3, WatchESPN
  • ESPNcricinfo is the go-to place for marquee Cricket matches, news, information and video needs.  ESPNcricinfo gives brands the opportunity to reach an educated, upscale and highly engaged audience - a difficult criteria to reach across media.
  • Timing
    ICC Cricket World Cup 2015: Feb. 14 - Mar. 29
    The Ashes: Jun. 25 - Sep. 13
    Champions League T20: Sep.
  • Multimedia
    ESPNcricinfo.com, WatchESPN, ESPN.com, ESPN the Magazine, ESPN Pass
  • The ESPYs are an award show centered around sports, inspiration, and entertainment. It’s the one day a year where sports and entertainment intersect. The ESPYs puts brands in the front row with star-studded athletes and celebrities to create unforgettable experiences.
  • Timing
    Event Date: Jul. 15 9AM - 11PM on ESPN
    ESPYs countdown: Jul. 15, 7 - 9PM on ESPN
    ESPYs Post Show: Jul. 15, 11PM - 12AM
  • Multimedia
    ESPN, ESPN2, ESPN Deportes, ESPN.com
  • ESPNFC is the singular point of entry for consolidated, multimedia coverage of the international football space.
  • Timing
    Major League Soccer: Mar. - Dec.
    English Premier League: Aug. - May
    La Liga: Aug. - May
    Champions League: Aug. - May
    Champions League Final: May
    2016 European Championships: Jun. - Jul.
    2018 World Cup: Jun. - Jul.
  • Multimedia
    ESPN, ESPN2, ESPN.com, ESPN The Magazine, ESPNFC.com
  • Whether watching, reading or playing, ESPN is the destination for the avid golf fan. ESPN’s coverage includes The Masters, The Open Championship and The U.S. Open. Golf on ESPN.com reaches a quality audience and, similar to the ESPN TV audience, they are male, affluent and dedicated to following golf coverage.
  • Timing
    The Masters: Apr. 6 - 12
    US Open Golf Championship: Jun. 18 - 21
    The Open Championship: Jul. 16 - 19
  • Multimedia
    ESPN, ESPN2, WatchESPN, ESPN.com
  • A contest among the top home run hitters in Major League Baseball to determine who can hit the most home runs.
  • Timing
    Monday, Jul. 13
    Great American Ballpark Cincinnati, OH
  • Multimedia
    ESPN, ESPN.com, ESPN Radio, ESPN Deportes, WatchESPN
  • ESPN presents Sunday Night Baseball, Monday Night Baseball and Wednesday Night Baseball. The network also airs select games on Opening Day, Memorial Day, Independence Day, and Labor Day.
  • Multimedia
    ESPN, ESPN2
  • A live weekly television broadcast of the National Football League on ESPN that consistently reaches millions of fans as one of the most popular television programs. 16 regular season games are aired on ESPN, with the Pro-Bowl and a Wild-Card Playoff game in the post-season.
  • Timing
    NFL Regular Season: Sep. - Dec.
    NFL Post Season: Jan.
  • Multimedia
    ESPN, WatchESPN, ESPN.com, ESPN Radio, ESPN Deportes
  • The NBA on ESPN is a true multimedia experience for fans. Fans engage with the NBA on ESPN across every screen making ESPN the destination for fans on all things NBA.
  • Timing
    Regular Season
    ESPN - Wednesdays and Fridays
    ABC - Sundays
  • Postseason
    Every round of the playoffs Exclusive Conference Finals (Alternates East/West) Exclusive home of the NBA Finals, NBA Draft and NBA Draft Lottery
  • Multimedia
    ABC, ESPN, ESPN3, WatchESPN, ESPN.com, ESPN The Magazine, ESPN Radio
  • ESPN has complete coverage of the NFL action 365 days a year. Year-round dedicated NFL broadcast programming, in-season programming, digital highlights, audio coverage, and print coverage delivers the NFL to the fans.
  • Programming
    Highlighted Content and Events: Combine / Free Agency, Schedule Release, NFL Draft, Training Camps, Fantasy Football, 9 Dedicated NFL Studio Programs, Regular and Post Season, Monday Night Football, Wild Card Game, Pro Bowl
  • Multimedia
    ESPN, ESPN2, WatchESPN, ESPN.com, ESPN The Magazine, ESPN Radio, ESPN Deportes
  • Covering all four of the USTA Grand Slam tournaments as well as the ATP and WTA series. Top ESPN talent such as John McEnroe and Chris Evert provide fans with all the best tennis news and analysis.
  • Timing
    Australian Open: Jan. 19 - Feb. 1
    French Open: May 24 - Jun. 7
    Wimbledon: Jun. 29 - Jul. 12
    US Open: Aug. 31 - Sep. 13
  • Multimedia
    ESPN, ESPN2, ESPN3, WatchESPN, ESPN The Magazine, Audio
  • The WNBA is the most successful women’s professional team sports league in the world . Since its inception in 1997, ESPN has been a proud broadcaster partner of the games and secured the league’s rights through the 2025 season.
  • Timing
    Coverage: 11 Regular season games on ESPN2/WatchESPN and postseason rounds including the WNBA Finals, WNBA Draft
  • Multimedia
    ESPN2, WatchESPN
  • Coming off of one of the most exciting, most watched Little League tournament seasons in 2014, the 2015 Little League World Series events kick off….
  • Timing
    South Williamsport, PA: Aug. 20 - 30
  • Multimedia
    ABC, ESPN, ESPN2
  • "World of X Games" is a weekly TV show on ABC featuring a variety of X Games and athlete-focused content.The series will be home to the Association of Surfing Professionals (ASP) men's and women's World Surfing League tour, profile iconic action sports figures and will also highlight athletes, artists, event previews and recaps around X Games Austin and Aspen.
  • Timing
    Airs Saturday afternoons on ABC
  • Multimedia
    ABC, ESPN, xgames.com
  • X Games Aspen and X Games Austin, two massive festival events where Sports, Music and Millennials all intersect.
  • Timing
    X Games Aspen: Jan. 22 - 25
    X Games Austin: Jun. 4 - 7
  • Multimedia
    ESPN, ABC, ESPN2, xgames.com