The College Football Playoff on ESPN: A New Era In College Sports

Fans asked for it and we delivered: the College Football Playoff was a transformative moment in college football and an all new sports holiday on a holiday. A huge success: The semi-finals and the National Championship presented by AT&T are the three highest rated cable telecasts ever. The College Football Playoff is a premium marketing platform: 15 advertisers debuted new creative during the College Football Playoff.